Chester-based global company celebrates anniversary with big changes

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TradeTrans in Chester

CHESTER — TradeTrans Corporation, a privately owned and operated leader in the international foodservice supply chain market, is introducing a new brand and redesigned website in celebration of its 35th anniversary.

According to a company spokesperson, the rebranding reaffirms TradeTrans’ commitment to the industry with flexible, innovative, and reliable solutions while maintaining the level of personal service industry giants cannot offer. Having provided expert supply chain solutions to international franchisees in over 40 countries, TradeTrans has expanded its capacity in order to welcome new Quick Service Restaurants (QSRs) and fast-casual food service companies across the globe who will be re-opening once the coronavirus pandemic subsides.

“We’ve been working on our rebranding efforts and new website for months and never imagined launching during a global pandemic,” Laura Lee Holmbo, Director of Marketing and Business Development for TradeTrans said.

“The new globe within our logo signifies TradeTrans’ international reach, movement and velocity. The lines within the globe represent a road leading to new horizons. The lines also speak to how we help international food and beverage companies break through barriers to global business,” Holmbo said.

TradeTrans’ core competencies include purchasing, warehousing, distribution services, and custom solutions for the cost-effective international supply chain management.

Bob Antes, founder and CEO of TradeTrans.

“In the last year, TradeTrans has successfully scaled its supply chain service offerings while broadening our own global footprint across four continents,” Founder and CEO Bob Antes said. “Our brand identity and new website reflect our prominence in the QSR and fast causal global market and demonstrates our commitment and drive to challenge the status quo of the international supply chain management industry.”

Since TradeTrans opened its doors in 1985, the company has grown from one man’s vision to one of the world’s leading quick-service restaurant (QSR) and fast-casual restaurant supply chain services. The company’s two largest clients are Dunkin’ Donuts and Baskin Robbins.