Bridge Authority and Columbia Memorial Health announce sponsorship to promote healthy living

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Rip Van Winkle Bridge

CATSKILL – The New York State Bridge Authority’s Rip Van Winkle Bridge walkway is being sponsored by Columbia Memorial Health. The partnership, which runs for one year stating May1, will net the authority $17,700 without incurring any costs.
“Staying physically fit is one of the keys to good health, and what better way to stay fit than taking in the tremendous views from the bridge walkway,” said Columbia Memorial Health President Jay Cahalan. “We hope this sponsorship encourages more of our community members to get active, improve their health and enjoy the unique beauty of our region.”
“The sponsorship provides the Bridge Authority with non-toll revenue and allows the Authority to continue to operate at low costs, which is consistent with its mission,” said Authority Executive Director Joseph Ruggiero.
The Bridge Authority has made over $700,000 in advertising revenue on all five of its bridges since it began selling advertising space. 




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