Betiton UK’s customer-centric approach, the right affiliate marketing strategy, and commitment to safe and responsible gambling, has cemented its name within the iGaming realm.
Today, Betiton is a multi-award-winning casino and sports brand with big plans to increase its presence in the gambling world and reach new players. To this end, the company has outlined several goals and targets for 2024.
Awards and Recognition (2021 – 2024)
Betiton UK’s success has been recognised with various awards at the world’s biggest iGaming conferences and awards ceremonies. The brand already has four impressive awards under its belt, won at the SiGMA Europe Awards and the SBC Awards Conference.
This is the current list of awards won by Betiton so far:
- 2021: The Rising Star Operator Award at the SiGMA Europe Awards
- 2022: The Best Marketing Campaign Award at the SiGMA Europe Awards
- 2023: The Rising Star in Casino Award at the SBC Awards
- 2023: The Best Casino Affiliate Programme at the SiGMA Europe Awards
What Are the Key Targets for 2024?
Betiton has already reached many brand milestones, but it also aims to continue building on this success in 2024. The company has set several objectives for this year, aimed at refining its brand image and service offering and retaining the solid reputation it has built over the years.
Expand the Casino Game Portfolio
With around 1000 casino games and counting, Betiton online casino already offers players a wide range of titles to explore. More importantly, multiple game genres are available, allowing the brand to reach different audiences. However, one of the biggest goals for this year is to expand their game offering whilst retaining the high game quality the brand has always prided itself on.
This means exploring new partnerships with well-known software developers whose games aren’t currently on the platform and emerging game studios who can offer Betiton members something new and different to what they’re used to.
Grow the Betiton Sportsbook
The Betiton sports betting platform has more than 40 different sports, hundreds of live sports events, and a few unique features that experienced sports bettors can appreciate. Another primary objective is to explore new features for the sportsbook, add even more betting categories, and continue to provide competitive odds.
Faster Customer Support Service
A key target for 2024 is to offer flawless Customer Support that’s easily accessible and boasts quick response times. A reliable support service has already been implemented on the site, allowing players to get in touch with a Customer Support agent via live chat, which is only available during selected hours. There’s also the option to use the email channel, but the goal is to expand the service to provide 24/7 support through multiple channels, including, possibly, social media channels.
Boost the User-Friendliness of the Platform
Betiton has always taken a customer-centric approach, and the platform’s usability clearly reflects its focus on elevating the player’s journey, whether on the casino side or the sportsbook platform.
With the rapid rise of mobile gaming, the brand is even more focused on creating a state-of-the-art mobile gaming platform that makes browsing, playing, or using a service like Customer Support easy and quick. This also means they’re working on improving loading times across all devices.
Continue Ensuring Player Safety and Responsible Gaming
Safety and security have always been pivotal to Betiton’s operations. The website is already secured with data encryption, firewall, and fraud prevention measures. They’re also working on improving safety by investing in the latest available technology, particularly regarding data protection.
Besides implementing all the abovementioned security features to safeguard sensitive data and personal information, Betiton has always promoted responsible gaming. Multiple safety tools and features are available on the platform, but the company is always working on new ways to encourage members to play safely and detect players who might need assistance or support with gambling addiction.
Invest in New, Innovative Technology
Finally, Betiton is committed to implementing new and innovative technologies on the platform. The operator understands that the online gaming industry is continuously evolving, making it essential to stay ahead of the curve.
