WHITE PLAINS – Westchester County Tourism & Film was awarded an EDA grant as part of the American Rescue Plan. This EDA Tourism Recovery Action Plan is an investment to support the development of the Westchester County Tourism Recovery Plan with tourism research, stakeholder engagement, strategic planning, and prioritization of initiatives and projects that will help the tourism sector recover from adverse impacts of the COVID-19 pandemic in Westchester.
County Executive George Latimer launched the initiative at the Guiding the Future of Tourism forum that was held at Westchester Marriott and attended by tourism partners from hotels, arts and cultural attractions, transportation companies, chambers, and others.
“The hospitality and tourism sector has shown remarkable resilience during the past few years, said Latimer. This unprecedented project will guide us to take our economic recovery to a new level, bringing jobs and economic benefits to the entire region. When one attraction succeeds, we all succeed as a destination. We are stronger together.”
Westchester County Tourism & Film has engaged with a team led by Hunden Strategic Partners, a full-service, national destination development advisory practice to support the post-pandemic redevelopment and revitalization needs of the region.
Director of Westchester County Tourism & Film Natasha Caputo said the county tourism and film office “is excited to work on this comprehensive tourism action plan to help boost tourism, support workforce development, and emphasize diversity and inclusion, benefiting local businesses. I look forward to collaborating to gain sector insights that are essential to the plan’s success.”
The plan will produce professional documentation of short, medium, and long-term actions and priorities that should be taken to recover and grow the tourism sector for maximum economic benefit in the region. Once implemented, the recovery plan will help encourage new business opportunities to develop in the tourism sector, particularly focusing on new business models and improving the attractiveness of the county as a destination, which will help increase employment opportunities, spur private investment, and advance economic resiliency in the area.
