Governor announces #vaxtoschool campaign to drive COVID-19 vaccination rates among school-age kids

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Wilson Rodriguez is all smiles behind his mask after receiving his first shot in Monticello

ALBANY – Governor Kathy Hochul has announced the launch of the multi-faceted statewide #VaxtoSchool campaign to support increasing COVID-19 vaccination rates among school-aged New Yorkers, in her effort to make the health and well-being of students, teachers and families a top priority. 

  As part of this campaign, the governor announced a new, dedicated website at ny.gov/vaxtoschool with resources and materials for parents and guardians of school-aged New Yorkers and school communities.

The new site includes information, and an FAQ for parents and guardians, as well as a multitude of ready-made signage for school leaders to support #VaxtoSchool education and operations in their local communities on the ground.

The state has also launched a new Instagram channel, @VaccinateNY, to educate school-aged New Yorkers and their families about the COVID-19 vaccine directly. 

The new social media page will provide approachable, interactive content through easy-to-understand vaccine information, prospective content partnerships, #VaxtoSchool social media design contests, and quick video explainers, ensuring that no stone is left unturned in our effort to provide all New Yorkers with the facts about the COVID-19 vaccine. DOH will also amplify these digital education efforts across all of their channels including Facebook, Instagram and Twitter.

“We’ve dedicated enormous state resources to getting New Yorkers of all eligible age groups vaccinated, but initially the state focused on the most vulnerable citizens, and now we need to focus on our youth,” Hochul said. “New York’s young people are less likely to get seriously ill from COVID-19 but they can still spread the virus, and we need them to take it seriously. The new, innovative #VaxtoSchool social media campaign will help us get the word out to New York’s young people about the vital importance of getting vaccinated to keep friends, families and communities safe.”