Montreign construction continues full steam ahead
MONTICELLO – The Montreign casino and resort that is under construction
in Kiamesha Lake is going to be rebranded as Montreign Resort Casino a
Resorts World property.
The licensing agreement grants Montreign the right to use the “Resorts
World” and “Genting” brand names, marks and logos in
connection with the marketing, sales, management and operation of the
resort casino, as well as the entertainment village and golf course that
are also being developed on the property.
Montreign is a wholly-owned subsidiary of Empire Resorts, which also owns
Monticello Casino and Raceway in nearby Monticello. It will continue to
operate the resort casino, with the casino scheduled to open in March
2018 and operate as a 5-star and 5-diamond facility.
“We believe branding our resort casino a Resorts World property
will significantly enhance our ability to market the facility and attract
visitors, which will provide regional, national and international exposure
for Sullivan County and the Catskills region,” said Empire’s
Executive Chairman of the Board Emanuel Pearlman.
Resorts World has facilities in Kuala Lumpur, Malaysia; Singapore; Bimini,
Bahamas; Manila, Philippines; Birmingham, England; New York City; and
the newest property currently under construction in Las Vegas.
Rebranding Montreign will enable the company “to reach a market
of existing Resorts World customers worldwide,” said Lim Chee Heong,
chief operating officer of Resorts World Inc. Pte Ltd, a joint venture
company of Genting Berhad.
The Montreign Resorts World will feature an 18-story hotel, a casino floor
of over 100,000-square feet, which will include a designated VIP/high
limit area, and 27,000 –square feet of multi-purpose meeting and
entertainment space.
