The upcoming years predict substantial growth for the aesthetics and cosmetics market. According to studies, the global cosmetics market is expected to grow from $507.8 billion in 2023 to $758.4 billion in 2027, with a CAGR of 10.3%.
When discussing this growth, advancements in artificial intelligence (AI) and machine learning are enabling various solutions, such as personalised skincare, allowing consumers to receive products tailored to their specific skin types and conditions. Thus, tools like skin analysers and apps that recommend products based on individual skin profiles are becoming increasingly popular.
To better understand the subject and explore new trends and perspectives in this market, we spoke with an expert in the field with over 16 years of experience, Kapim Bagga. The professional, who is currently the R&D Director for Dettol PC at Reckitt, leading a global product development team for personal care products, discussed the key aspects of this growing market.
Digital Transformation
“The rise of e-commerce and digital marketing is transforming how consumers discover and purchase beauty products. Virtual try-ons, augmented reality (AR), and social media influencers are playing crucial roles in this transformation. Brands are leveraging these technologies to increase consumer engagement and provide a more immersive shopping experience,” said Kapim, who has worked at companies like Reckitt, Dow Corning, and Unilever, holding various positions in India, Japan, Indonesia, the United States, and Singapore.
Clean Beauty Movement
“The clean beauty movement emphasises products made without harmful ingredients, focusing on safety, sustainability, and ethical sourcing. This segment is expected to grow robustly as consumers prioritise health and environmental impact,” added the expert.
Biotechnology in Cosmetics
“Innovations in biotechnology are leading to the development of new ingredients, such as bio-fermented extracts, lab-grown collagen, and microbiome-friendly compounds. These advances offer new possibilities for product efficacy and sustainability,” Kapim explained.
The expert has achieved various milestones in his career within this market. Among his contributions, Kapim has delivered several innovative product propositions. Notable examples include a 100% plant-derived active personal hygiene range (bar soap and hand wash), sustainable powder-to-liquid hand wash, the first-ever effervescent germ-kill tablets for toilet bowl disinfection, ECOCERT In-the-Bowl (ITB) toilet cleaner, PVOH-wrapped self-sticking ITB with 99% less plastic, long-lasting clean toilet bowl cleaner, and Gemini surfactant-based makeup remover.
Science Behind Products
“The scientific basis of personal care products is becoming more sophisticated. Research in skin biology, microbiome science, and advanced delivery systems is driving the development of more effective and targeted treatments. Consumers are increasingly informed and seek products with scientifically proven benefits.”
Eco-friendly Packaging
“There is a strong push to reduce plastic waste and adopt eco-friendly packaging solutions. Brands are exploring options like biodegradable packaging, refillable containers, and minimalist designs to reduce environmental impact.”
Evolved Consumer
“Today’s consumers are more informed and discerning. They seek products that align with their values, such as sustainability, cruelty-free testing, and ethical sourcing. They demand transparency and are willing to pay a premium for products that meet these criteria. Brands must communicate their values clearly and authentically to build trust and loyalty.”
Kapim makes this assertion with all the experience he has gained over the years. The professional began his career at Hindustan Unilever Limited after completing his Master’s in Pharmacy from Mumbai University. In 2012, he joined Reckitt after a two-year stint at Dow Corning.
Starting as an R&D associate in Gurgaon, India, Kapim demonstrated his capability to drive innovation and foster high-performing teams, which led him to take on increasingly challenging roles.
Pricing Dynamics
“The industry faces the challenge of balancing the cost of premium and sustainable ingredients with competitive pricing. Consumers expect effective, high-quality products at reasonable prices. Strategic pricing models and cost management practices are essential to meet these expectations without compromising quality,” Kapim concluded.
Regardless of the niche, the reality is that the global cosmetics market boasts impressive metrics and numerous new trends, maintaining steady growth now and in the coming years.
Author: Thiago Longui
