Orange County Tourism introduces new logo, slogan, and mascot

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Orange County Executive Steven M. Neuhaus (left) and Amanda Dana, Director of Orange County Tourism & Film, pose with new mascot, Hudson.
“Hudson” the dog is the new mascot of Orange County Tourism

GOSHEN – Orange County’s Tourism and Film Office has unveiled a new apple-themed logo, a slogan – “Pick Orange County” – and a new mascot, Hudson.

The tourism website’s address is now pickocny.com.

“Tourism is vital to Orange County, N.Y.’s economy, and Orange County is a terrific tourism destination,” said Orange County Executive Steven M. Neuhaus. “Our new tourism branding brings a lively dynamic that will reflect these qualities on the County’s tourism website, social media, travel guide, ads, and many other platforms.”

The new campaigns will invite visitors to explore Orange County, which for New York City Metropolitan Area residents, is close enough for a day trip and has enough activities for a weekend or mid-week stay. Orange County also is accessible via New Jersey Transit’s (Metro-North) Port Jervis Line and regional bus service.

Orange County Tourism announced a rebrand on Thursday afternoon in Goshen

In addition to its year-round and seasonal attractions, Orange County hosts popular events such as the Pine Bush UFO Festival, the Great American Weekend in Goshen, the New York Renaissance Faire, and the Warwick Applefest. Orange County Airport is one of six locations across the country where the New York Airshow is held.

“We love seeing visitors from all over enjoying everything that Orange County has to offer,” said Amanda Dana, the Director of Orange County Tourism and Film. “Our new branding perfectly introduces the sights, the tastes, and the spirit of fun discovered by guests from around the world. We hope to continue seeing the many repeat visitors who have come to love Orange County, and to welcome newcomers discovering our county’s pleasures for the first time.”

According to the County’s Tourism and Film Office, tourism attracted $1.1 billion in visitor spending in 2022 while supporting more than 11,000 jobs.




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