Communicated Content – The iGaming operator, Glitnor Group, recently acquired the affiliate KaFe Rocks Ltd. Glitnor Group is an iGaming operator that has for the first time ventured into the affiliate market. The acquisition of KaFe Rocks took place for an undisclosed sum of money.
The Glitnor Group has plans to grow its business by expanding into other areas of the industry. This recent acquisition is a bold move in this direction with the company entering the lead generation space. Ultimately, this move and others that may take place in the future will help the iGaming operator to continue with growth in the long-term. The group currently has a number of B2C online casino and sports betting brands and it also has its B2B operations.
Glitnor Group is a rapidly growing iGaming operator as well as games provider, sharing the same values and vision for growth as KaFe Rocks. So this merger is a no brainer and one which will most certainly have its games featured on renowned sites like AskGambler and NoDepositGuide.
Incorporating KaFe Rocks into the Glitnor Group
As part of the acquisition agreement, Feda Mecan, the co-founder of KaFe Rocks, will sit on the Glitnor board of directors. Simon Pilkinton, the CEO of KaFe Rocks will be joining the executive management team at Glitnor Group. While these changes take place, KaFe Rocks will continue running its operations according to its current format.
Simon Pilkinton, the KaFe Rocks CEO, commented: “I’ve been hugely impressed with the leadership team at Glitnor and am massively excited for what the future holds for both KaFe Rocks and the Glitnor Group.”
He further noted: “Since initial talks began, it’s been clear that both companies share a vision for growth, but that they also value the people driving it and believe in developing a culture where people can thrive. The trust that they are showing in us to continue being KaFe Rocks is gratefully received and I’m extremely driven to deliver the results that will help the new group achieve its goals.”
Tim Tepass, the Chairman and Co-Founder of KaFe Rocks had the following to say: “At the heart of KaFe Rocks’ success is its people; for us as the owners of KaFe Rocks it’s been imperative that we look to accelerate growth through finding the right people to work with going forwards, and in David and his fantastic team at Glitnor Group we are adamant we’ve found just that.
Tepass further enthused: “In Glitnor Group, we know that the future of KaFe Rocks and its Rocketeers is in great hands, and I look forward to being able to lend our experience and desire to help drive Glitnor forward to a level of growth that we fully believe in and support. We have a shared belief in creating products that are for the user, and I know that together, Glitnor will build on its already impressive progress.”
David Flynn, CEO of the Glitnor Group, also commented on the acquisition, saying: “Glitnor is not shy about its ambitions to become a leading iGaming group and the acquisition of KaFe Rocks and our move into the lead generation space is evidence of this. In KaFe Rocks we have an established business being run by an incredibly talented team that owns and operates a network of successful, reputable affiliate assets that will drive growth for the wider group.”
Flynn is looking forward to working with KaFe Rocks. He said: “I look forward to working closely with Simon, Feda and the entire KaFe Rocks team of 170 Rocketeers as we further expand Glitnor Group’s Total Addressable Market across the iGaming and Sportsbook value-chain, offering reputable iGaming products and services around the world.”
About KaFe Rocks and the Glitnor Group
As a leading iGaming affiliate, KaFe Rocks has a number of Power Affiliate top 10 rankings. The company has a diversified portfolio with a reach into more than 10 markets globally including the United States. KaFe Rocks sees itself as a “lighthouse for reputable iGaming” since its websites strive to maintain transparency in the industry and shed light by being informative in order to help others make informed choices.
The iGaming operator and games provider, Glitnor Group, is based out of Malta. Founded in 2018, the Glitnor Group already has a presence in Europe and Asia with more than 350 team members. The Glitnor Group, founded by those who created Vera & John Casino and Maria Casino, has plans to be a leader in the iGaming industry.
As noted on the company’s website, “Glitnor strives to be the most entrepreneurial and fastest-growing business group in the iGaming industry.”
The Glitnor Group already has a thriving B2C business and is being noticed for its B2B business with Swintt, a casino content supplier. Acquiring KaFe Rocks is yet another step toward realizing the company’s ambition.
