Communicated Content – The cannabis industry has dramatically evolved during the last years. The main reason for this is, of course, the legalization process in several states. Moreover, the relation to this plant also changed because people are more educated about it now. In that way, the demand grows and numerous new companies appear.
These are not only dispensaries and coffee shops but also growers, legal services providers, logistics companies, and so on. And of course, if you want to attract more customers, it is essential to have an optimized website that will bring you profit. We want to give you ten useful tips on improving your website from the top SEO specialists.
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1. Keyword Research
Keywords help users find your website and allow search engines to rank it. In that way, it is essential to choose the right words and phrases. But it is not a good idea to just stuff the page with keywords — you can be banned for this because search engines become even more advanced. Think about your target audience, what products or services are they interested in, how will they look for it? This allows you to create a strategy and leave competitors behind. You can also use various online tools that help collect keywords.
2. On-Site SEO
This is the process of optimizing your website. After collecting the keywords, you need to create content and put them throughout. Don’t forget about adding them to Meta Title and Meta Description as well as the H1 tag. The next steps are to ensure that the URLs are short and specific and every link on the website is working and leading to the right page. CBD brands SEO becomes much easier with Mjseo that will take all the processes upon oneself. Something can easily break at any moment and on-site SEO allows you to fix it before search engines will catch it.
3. Content Strategy
It is essential to create valuable and useful content that users would want to share. For the search engines, this is an indicator of the popularity and reliability of the website which leads to higher positions in SERP. In that way, optimizing product descriptions is just not enough. A good option for posting content is creating a blog. Information that aligns with user intent and helps solve the problem allows you to convert visitors into paying customers.
4. Local SEO
Local SEO is something you should definitely consider if you are an owner of the brick-and-mortar canna-business. The reason for it is that Google ranks websites also by location. It is essential to add any contact information you have: address, phone number, business name, operating hours, and so on that will help the users find the answer to their questions. It is also relevant to submit this information on different directories like Bing and Yelp to be ranked on various services.
5. Google My Business & Directories
As we already pointed out, local SEO is essential and another reason for this is the popularity of mobile search. Similarly, it is required to fill in the Google My Business page that will instantly help users find a dispensary next to their location. Some people are also using Google Maps to find the nearest location and having all the necessary information, as well as photos of the storefront, will help them do it faster.
6. Alt Tags — Images
Once you complete on-site SEO, you can switch to additional optimization options. Adding alt tags for the images will help your pages range in Google Images. Considering that some people intentionally choose this search option, it is essential to expand to this alternative. The alt tag should describe the image, and it is possible to use the main keywords there.
7. Web Design
This step is more complicated than the previous ones. Modern websites should be stylish, simple, and understandable. Nobody would trust a website that looks like it was made in 2001 in 2021, right? Moreover, the speed of responsiveness and loading is another important ranking factor. It might be better ordering SEO services from an agency to comply with all the expectations of the impatient generation. This will contribute to better engagement and leave all the competitors behind.
8. Rich Snippets
Appearing in rich snippets is a possibility worth fighting for. These are cards with extra information available for preview before clicking on the website. Rich snippets provide the user with the salvation of their problem which means that sites incorporating rich snippets dramatically increase their click-through rate. If a user looks for information on CBD, a rich snippet can provide some data which builds trust before clicking on the search result.
9. Google Analytics
To better understand and optimize a website, it is essential to track users’ behavior. With Google Analytics you can find out what hours are the best in terms of traffic, how your campaigns perform, what is the source of traffic, how much time do users spend on your website, and so on. Tracking helps to create a working strategy and implement the necessary changes if needed.
10. Reviews
People rely on the opinion of others especially when they deal with new businesses. Any successful service or product has numerous reviews online. Don’t hesitate to ask the existing customers to leave reviews about your product as it helps your website rank higher as well as builds trust. A good idea is to offer an incentive for loyal customers which will definitely bring profit in the long run.
In Conclusion
Limited possibilities for advertising in the cannabis niche make us pay more attention to other promotion channels. Cannabis SEO is an effective way to attract new visitors to your website as well as target the audience interested in your product. Having a thought-out strategy will increase the visibility of your brand and ensure an amazing experience for the visitors of your website.
