Communicated Content – Each company, without exception, is interested in promoting itself and increasing sales. To stand out from the competition, you need to develop a competent marketing plan and strictly adhere to it. Today, the implementation of the previous one is impossible without the Internet space and essaytigers.com content marketing service, because this is what many people use. Social networks and mobile applications have long been a part of the daily life of modern consumers, and not using it is a total mistake.
However, the situation is such that in social media there is a huge amount of graphic and textual content that gets lost among themselves. Therefore, it becomes increasingly difficult for advertising to stand out from the mass of content and be perceived by the audience. But do not despair, there is a way out and this is video advertising. Next, we’ll talk about why the future of all digital belongs to her.
Types of video advertising
- Video advertising on social networks. Perhaps this is the most familiar channel for everyone to interact with the video. In simple terms, this is the paid content we see on Facebook, Instagram and Snapchat.
- Video advertising for influencers. Influencer promotion is a great option when you need to build the trust of your blogger’s audience. The key benefit is influenced loyalty, which means the ad content will be perceived better.
- Native video advertising. A type of video ad that looks organic and looks more like a recommendation than an ad. This way of communication gains a high degree of trust.
- User Content. Self-generated video ads. She is the most trusted. As a rule, it looks like this – a satisfied customer posts a video review on his social media profile.
- Advertising on YouTube. It is customary to distinguish between TrueView and Pre-roll. These are skippable and non-skippable ads. Profiles without a premium subscription must periodically watch video ads. Detailed targeting allows you to ensure that your ads are shown to your target audience.
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5 reasons why you should start using video ads?
Video advertising is a powerful digital marketing tool that can solve many problems and goals. Regardless of whether you want to attract new customers, retain existing ones, increase awareness or generate leads, this type of communication is ideal. With it, you can make effective advertising of even complex products. It is suitable for creating manuals and instructions. For example, you are promoting a website with useful content and you need to demonstrate how to sell lightroom presets or to learn how to create chatbots. The video will do it better than any other communication method. Why? Read on!
1. Video ads have a higher click-through rate
Videos are the best way to tell a story. This method allows for the simultaneous use of sight and hearing, which means it creates better engagement. According to research by ClearPivot, video ads on Facebook generate 20-30% more clicks when compared to graphics.
2. Excellent return on investment
Any advertising campaign is aimed at obtaining a return on investment. Therefore, the effectiveness of this indicator is a fundamental criterion when choosing a promotion channel and type of communication. According to the data, 87% of video marketers surveyed report that video overall provides a good return on investment.
3. Video ads are marketers’ choice
Video is a trusted ad format. It is used by experts all over the world. Research has shown that 93% of marketers, who use video for promotion, say it is an important part of their marketing strategy.
4. Video content generates sales
Conversions are the best advertising can provide. Often, by running advertising campaigns, you can track the trend when there are conversions, but there are no sales. This state of affairs makes ROI low and ineffective investment. However, video ads change that fundamentally, with 84% of consumers admitting that viewing a brand’s video led them to purchase.
5. Helps to attract attention
Today you can often hear about the oversaturation of the world with information. This becomes the reason for the decrease in the effectiveness of advertising in general. After all, users are increasingly ignoring it. However, video is content that is easy to consume and a person is more likely to watch the video than read the text or view the image. According to research, users watch online videos on average 2.5 hours a day. Moreover, in 2018 the viewing time was 1.5 hours a day.
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Conclusions
Every year it becomes much more difficult to reach consumers through advertising. And only adaptation to behavioral characteristics can bring a company’s success. The trend is that content should be as simple as possible for consumption engagement. That is why video ads have gained well-deserved popularity. Use this type of communication to achieve business performance and attract new customers. A well-thought-out strategy will allow you to do this in a fairly short period.
