Whether a conventional brick-and-mortar or virtual retail store, the UX is the key factor that can make a world of difference in conversion rates. Visuals and the immersive ambiance you create can attract customers to remain in the store longer while checking out the various products you have on sale. Even if the visitor does not purchase something right away, you’d want to make an indelible impression that will make them come back when they’re ready to place an order. Read ahead for some of the little things you can do to make the store look professional.
Display the Certificate of Authentication
Customers prefer to take their business to stores that carry the necessary licensing. Whatever your category of products and services, you must display a government-issued license or permit that assures quality control and authenticity. You can get the necessary details at the local Small Business Administration (SBA) or Board of Equalization (BOE). Follow the official guidelines for getting the store registered. Displaying the official lease carrying certification from a remote notary could also be mandatory.
Have Your Team Sport the Company Name and Logo
Branding is an indispensable part of your marketing strategy. The best way to familiarize customers with your company name and logo is to make sure that they learn to recognize it. Display it prominently around the store. Also, order a bunch of custom polos with these details and have your employees wear them. Make sure to select the base color according to the promotional program you have implemented. Visitors will find it easier to identify the right people when they have questions and want to finalize their purchase. Plus, it’s a great way to make your new store look professional.
Design the Store Layout To Match Traffic Patterns
This strategy might take some trial and error, but you’ll want to design the store’s layout to match customers’ interests and traffic patterns. Observe visitors to see if they head to the right or left of the store upon entering. You could highlight the products that attract the most attention. Steer foot traffic towards sections that generally don’t stand out. Diffused lighting to create a subtle ambiance in the decompression section and tools like touch screen tablets in the aisles will slow people down to check out more products. Focus on creating the “Wow” factor, keeping your target audience and merchandise category in mind.
Limit the Displays to Allow Lots of Movement
One of the essential elements of creating a professional look for your store is to avoid cluttering the spaces with too many products. Inadequate room and crowded aisles deter customers from looking at the entire collection. Women shoppers particularly refrain from entering stores where they may be jostled around. Find creative ways to elicit queries about additional products and train employees to understand customer requirements before bringing them the items they need.
Ensuring that your store has a professional look and appeal is the simplest way to improve the customer experience, so they are encouraged to make purchases and return.
