Why you Need an Ad Server

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COMMUNICATED – Today, digital marketing is one of the most effective marketing techniques usable. Buyers are moving online for shopping out of convenience and affordability. On the other hand, sellers are establishing online shops to cut costs and keep up with the trends. Others go online to scale operations and make additional income. As a seller, you want to keep track of how you conduct business and the impact your online platforms have. One sure thing is you need ads to reach out to more clients online. This creates the necessity of an ad server. Below are reasons why you need an ad server.

  1. Workflow centralization

From an operational point of view, work should be decentralized. Well, it is different at the management level. The best way to manage is through centralization. Having a single source of authority allows for efficiency and minimizes redundancy as well as repetition of works.

Changes are inevitable when it comes to ads. Having all of them stored on the ad server makes it easy to do the adjustments when there’s a need. Other than work management, you also reduce costs and this means more profits. This allows you to grow and make strategic decisions in regards to your online business.

  1. Proper reporting

Decisions are better made in the presence of correct information. Proper recording, therefore, makes up an important part of ad management. The server keeps a proper record of all that goes on whenever you run a campaign. At the end of it all, you have a record of all the activities and their impact on your campaigns.

With successive advertisements, you are likely going to make changes based on the insights as highlighted by the reports from the ad server. After the adjusted campaigns happen, you will check to see if the changes worked. If they did, you may choose to make similar adjustments or retain the working formula. The point is, you have a record keeper to advise you on what decisions to make.

A great ad server platform for advanced, real time ad server analytics is AdvertServe.com, which outperforms other services like Google DFP which can have a delay of up to an hour in their reports.

  1. Proper work management

One way to properly manage your work is through the organization. An ad server like advertserve.com will ensure you have all your work under one management plan. This becomes easy to monitor and accomplish your targets without a struggle.

You are probably dealing with multiple publishers. Organizing them and ensuring each of them delivers can be tiring. When it comes to digital marketing, you probably have a list of ads running on different sites. If not done well, it can be overwhelming. An ad server will come to your aid and assist you with the management. This helps you focus on the creativity bit as management is already taken care of.

Let’s do a little comparison between a digital marketer utilizing an ad server and one that does not. In this scenario, both have about 20 publishers with ads spread over several sites. Think about the work burden. The marketer with an ad server will have an easy task doing his/her work. On the other hand, you’ll have a digital marketer facing challenges with the management of his/her work.

The result will be evident in the subsequent results. The one with an ad server will have better outcomes since his/her focus would be on the quality of work done. Ads pose a great challenge when it comes to creation. Your creativity levels must be top-notch to beat off the competition.

  1. Real-time decision making

Making an informed decision can be influenced by several factors. The best decisions are made in light of sufficient information. Ad servers keep all the data you need for decision making. With such insights, you’re poised to make sober decisions that may change the fate of your business for good.

Urgency is also critical in decision making. What happens today significantly affects tomorrow’s occurrences. That is why you need to analyze your previous data as soon as they’re registered and make correct decisions. The specific ad server you use has a significant impact on your decision making. A server like advertserve.com has the right features for the guidance you need.

You might have noted how social media works, especially where influencers are concerned. The best time to make sales is when your partner or page is trending. At that time when this person is being talked about online by everyone; this is the best opportunity to run marketing campaigns. The only way to establish a person’s influence is through the traffic recorded by the ad server.

This tells you how urgent and sound decision-making skills will go far and influence your success in the online space. On the other hand, the lack of an ad server means you have limited or no record of all the activity happening in your space. As a result, you will only rely on fate and that may mean not achieving your full potential.

 

  1. Planning

The last thing you can do in the online space is to undertake activities without a plan. You may be lucky and still get leads and sales, but most of the time things will not go well. You need a proper working plan that is advised by sufficient details recorded by an ad server. Proper planning also requires regular reviews. This puts you on check and track to achieving the plan. Without this, your plans may never be met. I’m certain you want to hit your targets as soon as possible. Use ad servers like advertserve.com to get the most out of your digital marketing platforms.

 

Conclusion

It is critical to make informed decisions when it comes to digital marketing. You should understand the significance of the ad servers and how they work. This will help you appreciate the role of ad servers and experience the benefits of using it. Now, back to our question of why you need an ad server. The main reason is to manage your campaigns effectively and register positive results. It makes decision making easier since you have access to sufficient information.

 




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