Healthcare Marketing: How to attract more patients?

Facebook
Twitter
LinkedIn
Email
Print

COMMUNICATED CONTENT – Good marketing tactics are essential for the growth of any business, and the healthcare domain is no exception. As a doctor, if you want to improve your reach and cater to a large number of patients every month, you need to offer high-quality service to patients who can serve to bring in referrals. 

 

Maintaining current patients and having new ones isn’t an easy task and requires careful planning, time and effort. Let’s look at some of the ways to help you get started and sustainably grow your practice. 

  • Develop and maintain a good relationship with your existing patients

 

When you think about improving your reach and attracting new patients, it is also important to follow up on your existing patients and keep them satisfied with the services you provide. 

 

If they are happy with your services, they can help promote you via ‘word of mouth’. It is probably one of the oldest marketing strategies out there and tends to bring positive results with it.  A happy patient can share positive experiences with family, friends, relatives and colleagues. Nurturing the existing relationship with your patients has positive effects for you and your practice. It can be considered a cost-effective way to advertise via referrals as well as bring in that personal touch with your patients. 

  • Schedule reminders via phone and email 

 

A good way to show that you care for your patients is to send them a reminder for the date of the upcoming appointment and any related medical event or camp being organized by you. You can invite them along with their friends to an event you are organizing or inform them about conducting certain health camps offering discounts on checkup and tests. 

 

Reminders show that you are willing and interested to ensure your patient’s good health. You can choose the email, message, phone route or a combination of them to schedule reminders. 

 

However, you need to be careful in case this approach turns into spam. The technique will lose its efficacy if your patient doesn’t allow or want you to send them reminders. Therefore, in this case, gaining their acceptance to send emails or reminders is essential. 

  • Know the target audience

 

In case you are looking to attract new patients, you need to know about the demographics of the area where you are located. Looking at the records of your existing patients, you will be able to determine the average age, gender and occupation of your patients and create specific marketing strategies that can target the new clients. 

 

For example, if there are elderly people in your neighbourhood, it might be a good move to open up a geriatric panel, or in case there are more children, you can have a paediatrician on the panel. 

 

Analyzing past data and existing patient history can help you learn more about the target audience and work on creating the right marketing campaign. 

  • Creating a marketing strategy 

 

Once you know and understand your target audience, you’ll be able to work upon that marketing strategy. One of the factors you need to take into account is the age. You can generate information about your patients from the existing data you have along with the use of online tools to study the demographic specification of potential clients. You can choose videos for marketing, why not find out more.

 

Having a diversified marketing strategy is necessary in case of an area with a diverse population. Also, while loyalty is important for the older generation, providing flexible solutions such as online lab reports and video consultation can attract younger patients. You can also create a media kit with all useful links and information-packed inside to present it to your new patients and help increase your reach. 

  • Create a local directory listing

 

In case you have just started your practice, you can list your business on local directories. Similar to Yellow pages, people use online directories to find relevant information. Besides running a marketing campaign and setting up your website, it is a good option to list and ensure your business details are available and accessible to people nearby. 

 

As you ensure visibility, prospective patients can easily locate your clinic and get consultation whenever they require. 

  • Add visuals in your marketing material

 

Visuals tend to grab attention much faster, so add more of the visuals in materials related to your practice. You can also show graphs to support the evidence of successful treatments and happy patients. A visual element can also help to support your vision and mission in a proper manner as well as influence the decision to trust you. 

  • Improve the user experience on your website

 

A website is the digital home of your clinic. If you don’t have one, chances are you are missing out on some potential clients. In case you have a website which is not updated regularly, make sure to add the updated information and add any events which you are hosting. 

 

You can also publish relevant patient testimonials to establish authenticity & trust among patients.  A blog is another way to help your patients learn and stay updated on relevant information. Regular addition of valuable content will create happy and content clients, which are likely to refer you in case of any health concerns. 

 

So always remember to keep the website content updated and regularly review your marketing strategy in order to include new ideas which can help you broaden your reach. Choose InVideo for your video marketing strategies. 

 




Popular Stories