Focus Media welcomes Stuart Shinske as Senior Director

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Stuart Shinske

GOSHEN – Stuart Shinske has joined Focus Media – the Hudson Valley’s largest and award-winning, full-service public relations and marketing firm – as Senior Director (Media, Government Relations). He brings three decades of content, community relations, and marketing expertise, along with extensive knowledge of the Hudson Valley.

Shinske will serve as a key voice in creating messaging, public-relations strategies and media approaches that deliver results by powering clients’ communications with residents and public officials. 

Shinske’s expansive experience includes 10 years as executive editor/director of content and audience development of the Poughkeepsie Journal, where he led the newsroom’s evolution into a nationally honored digital-news powerhouse. Under his leadership, the Journal was named the best newsroom of its size four times by the New York Associated Press. Shinske also was honored with Gannett Co., Inc.’s top award for editors, and participated in revolutionary projects that transformed how readers receive news online. His accomplishments also include working at USA Today and The New York Times Co.

After leaving the Journal, Shinske substantially advanced digital strategies and media coverage as senior vice president of Pattern For Progress, a nonprofit focused on smart growth across the Hudson Valley. Most recently, as senior editor for the 10-hospital Westchester Medical Center Health Network (WMCHealth), he partnered with physicians to create plain-talk messaging for better health across eight counties.

“Stu brings a dynamic track record of sophistication and public service,” said Focus Media President and CEO Josh Sommers. “Throughout his career, he has innovatively put customers first with strategies that make a difference. His background and energy are a perfect fit for Focus Media and our clients.”

Shinske said, “I’m honored to join Focus Media’s deeply respected team, and I’m excited to partner with local organizations that are so important to the fabric and quality of life in the Hudson Valley.”

Shinske can be reached at or 845.294.3342, extension 306.