Sullivan casino being rebranded with international name

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When open, Montreign will be part of the global Resorts World brand

MONTICELLO – The Montreign casino and resort that is under construction
in Kiamesha Lake is going to be rebranded as Montreign Resort Casino,
a Resorts World property.
The licensing agreement grants Montreign the right to use the “Resorts World” and “Genting” brand names, marks and logos in connection with the marketing, sales, management and operation of the resort casino, as well as the entertainment village and golf course that are also being developed on the property.
Empire Resorts’ Vice President Charles Degliomini said the rebranding as Resorts World will provide international exposure to the facility.
“It’s a recognized global, gaming and hospitality brand and the announcement is going to have a lot of positive implications for our project and regional as we are going to go out and leverage the strength and the global reach of the Resorts World brand,” Degliomini said.
Montreign is a wholly-owned subsidiary of Empire Resorts, which also owns Monticello Casino and Raceway in nearby Monticello. It will continue to operate the resort casino, with the casino scheduled to open in March 2018 and operate as a 5-star and 5-diamond facility.
“We believe branding our resort casino a Resorts World property will significantly enhance our ability to market the facility and attract visitors, which will provide regional, national and international exposure for Sullivan County and the Catskills region,” said Empire’s Executive Chairman of the Board Emanuel Pearlman.
Resorts World has facilities in Kuala Lumpur, Malaysia; Singapore; Bimini, Bahamas; Manila, Philippines; Birmingham, England; New York City; and the newest property currently under construction in Las Vegas.
Rebranding Montreign will enable the company “to reach a market of existing Resorts World customers worldwide,” said Lim Chee Heong, chief operating officer of Resorts World Inc. Pte Ltd, a joint venture company of Genting Berhad.
The Montreign Resorts World will feature an 18-story hotel, a casino floor of over 100,000-square feet, which will include a designated VIP/high limit area, and 27,000 –square feet of multi-purpose meeting and entertainment space.