Hi, this is Allan Ross from AJ Ross Creative Media.
Today’s article is about: pay now, or you may not be around to pay later.
Remember those classic Fram Oil Filter ads where the mechanic would look you in the eye and say, “You can pay me now or pay me later.” The premise was you could pay for an oil filter today or pay for an expensive engine repair later.
Something similar is going on in the advertising/marketing business today. The wording of the line, however, is slightly different. Today it’s, “You can pay now or you might not be around to pay later.”
The economy is getting better. Believe it.
In good times and bad times, it’s not the time to stop telling customers what you can do for them. The assumption that you can cut back on the ads and wait until everything turns around before you remind people how good you are at what you do, may not be the most prudent strategy. People forget. People change. And if they’re not hearing from you, they’ll always be willing to listen to an offer from somebody else. Don’t for a second believe they’ll jump right back to you when you decide to start communicating again.
So what are we saying here, today’s the perfect time to spend like there’s no tomorrow? No, we’re just saying times like these may be better than you think to advertise and build business. You might well be the only voice in your category. Maybe.
Of course, you have to do the advertising right. And that means having professionals working with you. Unfortunately, there are some people out there nationally, and especially locally, who are trying to make the most of a volatile economic situation. You know who they are. They’re those “new” ad guys on the block who claim they’ll give you everything you need for a lot less. You have to be extremely careful when you hear this pitch. It’s very tempting. Just remember, experience matters and so does proof of success. Cheap is not a good trade off for effective or smart.
If you believe as we do, that these times are good for advertising, you should seriously evaluate any advertising proposal made to you. Just make sure it’s legitimate. Check references. Call the agency’s clients. Ask them if they’re happy. Look at the work the agency’s done. Do you wish you had run some of the ads they created for somebody else?
Finding the right partner and putting some muscle behind a solid plan with creative that grabs eyes and ears can make a huge difference in your business right now and perhaps even more impressive for years to come. People should know you’re still here working hard and you’re not going to forget about them, because if you don’t do this: Remember, you can pay now…or…well, you know the rest.
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Theme is custom. Part of our daily business is web development.
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Wow that was odd. I just wrote an very long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again.
Regardless, just wanted to say wonderful blog!
Not sure what happened but thank you for your comment.
I write a comment each time I like a article on a website or I have something to contribute
I do have 2 questions for you if you do not mind. Is it only me or does it look as if like some of these comments look as if they are left by brain dead individuals? 
And, if you are writing on other online sites, I would like to follow you. Would you list the complete urls of all your public sites like your linkedin profile, Facebook page or twitter feed?
to the discussion. It’s a result of the fire displayed in the article I read. And after this post Pay Now or You Might Not Be Around to Pay Later | How to Market Your Business. I was moved enough to drop a comment
You can find our other blog on AJRoss.com there is a Button for it at the top of the blog. Additionally we do webinars and seminars so we’re not always as active on here as wed like to be. We’ll be posting more soon.
Facebook/ajrosscreative
Thank you
Good information. Lucky me I ran across your blog by chance (stumbleupon).
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Did you make this website yourself or did you hire
someone to do it for you? Plz respond as I’m looking to create my own blog and would like to find out where u got this from. many thanks
We’re a full time advertising agency we develop all our materials in-house.
Inspiring story there. What occurred after?
Good luck!
The clients of ours new and long time that followed this advice are doing well.
A good example is when the real estate market dropped a few years back a lot of people went into hiding. A few of our select clients that followed our advice are now selling out of homes at their properties. The real estate market is just starting to get back on track and their miles ahead of their competition. We always love these stories and as this article says it’s a combination of listening to keeping your business in the marketplace with advertising and working with a company that you can trust to guide you the right way in your marketing.