What is Traditional Advertising?
Traditional advertising involves advertising in newspapers, billboards, direct mail, magazines telephone books and radio and TV.
Media buying is the art of placing your advertising at the right size, time and frequency to hit your target audience as effectively as your budget allows for. To place these media buys, there always will be a placement fee depending on the size of the ad or length of the spots and where they are running locally, regionally or nationally. The right agency develops relationships with various media publications and through years of doing business together can offer you advantages/protection in media bought you can’t get yourself and in the long run, save money.
An agency can guide you in targeting your market both by demographic and behavior. When creating your print, TV or Radio message, make sure you offer a selling proposition that speaks to your audiences known and sometimes unknown needs. Make sure your advertisements stand out amongst your competitors and are unique to your brand. Traditional advertising has always laid the groundwork for your businesses marketing and is a reliable way to keep your company in the public eye.
Traditional doesn’t just apply to your marketing it also applies to how you engage your audience. In ending, you must remember that once you have made the sale, your relationship with your customer is just beginning. Advertising in a newspaper, sending direct mail, attending networking events, and most importantly picking up the phone and talking are still essential.